Written content is essential when it comes to marketing and building a brand in today’s digital business landscape. Using articles as part of a sales funnel is a tried-and-true concept, but when properly constructed, articles themselves can function as complete sales funnels. There are several steps to this, centered mainly around the engaging and effective written content. However, a strategically placed and articulated call to action is the centerpiece of a sales-optimized article

Your business has a story. That story is unquestionably worth sharing. What goes on behind the scenes is usually seen only by a select few; the hard work, late nights, dedication and personal sacrifices. The story of your business, however, is a story that keeps on writing itself. With a constantly changing business landscape, the story doesn’t have an end and the pen is never put down.

LinkedIn has emerged as one of the most powerful tools for online business owners in recent years with nearly 1 billion members worldwide. The platform provides solutions for everything from talent recruiting to client acquisition, and with its global user base, the opportunities are limitless. Like any other social platform, reaching people on LinkedIn, particularly prospective clients, requires you to create a unique value proposition and make it as accessible as possible.

Today’s business landscape is more competitive than ever. Thanks to the ease of sales platforms and organic marketing brought about by the internet, almost anyone can launch a business from the comfort of their home. With nearly 3 million e-commerce websites based in the United States alone, it’s not surprising that success requires your business to stand out in a value-driving way.

We are living in the digital age. The internet is the single most important and powerful tool for today’s business owners and entrepreneurs, providing us with limitless avenues to find customers, suppliers, managers and everything in between.