Tapping Into an Audience you Already Have: LinkedIn Newsletters

LinkedIn has emerged as one of the most powerful tools for online business owners in recent years with nearly 1 billion members worldwide. The platform provides solutions for everything from talent recruiting to client acquisition, and with its global user base, the opportunities are limitless. Like any other social platform, reaching people on LinkedIn, particularly prospective clients, requires you to create a unique value proposition and make it as accessible as possible. 

Engaging with prospective clients on LinkedIn calls for a unique value proposition that effectively resonates within the platform's expansive reach. As the platform is now home to a significant majority of online business owners, it serves as an invaluable resource for executing effective B2B sales strategies. Cold outreach is a given tactic, as is frequent content posting, but one aspect of LinkedIn that truly stands out and presents vast opportunity is its newsletter feature. Users can publish individual articles to their connections and followers, but these articles can also be released in the format of a newsletter. Contrary to traditional e-newsletters which require emails, when you create a newsletter via LinkedIn, your connections and followers are automatically invited to subscribe, as is anyone you connect with in the future. With frequent editions published, building up a large subscriber base is more than feasible for most business owners or individuals looking to solidify their voice on LinkedIn.

VerbLab provides comprehensive article and newsletter solutions - from the written content itself to strategies on when, and how, to post. LinkedIn newsletters are a concrete way to both build credibility and reach your target audience. Standing out and captivating your audience is crucial on a nearly 10-figure user platform. Through VerbLab’s expertise, we enable stronger connections, meaningful engagement and a direct route to your target audience.