Elevating E-Commerce with Strategic Content

Today’s business landscape is more competitive than ever. Thanks to the ease of sales platforms and organic marketing brought about by the internet, almost anyone can launch a business from the comfort of their home. With nearly 3 million e-commerce websites based in the United States alone, it’s not surprising that success requires your business to stand out in a value-driving way.

E-commerce is unique in the sense that it is built around an online brand presence, often with little to no “physical world” content. This doesn’t just mean billboards and traditional promotions; this also accounts for the lack of a direct person-to-person interaction. When you go to your favorite local store, odds are an employee helps you find what you need and make a purchase, making them the face of the business. In the digital realm of e-commerce, your brand is the face of your business. Effective content, such as website copy and blog posts, help to bolden and shape your brand and subsequently, the face of the business. 

Beyond this, modern consumers are displaying higher rates of brand loyalty than ever before, with over 30% of Americans reporting loyalty to 6 or more brands. While brand loyalty among luxury goods, namely cars and clothing, is highly visible, the overarching concept has infiltrated nearly every sector of consumer goods. Developing a strategy to apply the same brand loyalty principles to e-commerce sites is essential for success. There is no one-size-fits-all strategy for e-commerce branding and content creation, meaning having an actively engaged brand development partner is essential.