Engagement to Conversion: The Importance of Calls to Action in Articles

Written content is essential when it comes to marketing and building a brand in today’s digital business landscape. Using articles as part of a sales funnel is a tried-and-true concept, but when properly constructed, articles themselves can function as complete sales funnels. There are several steps to this, centered mainly around the engaging and effective written content. However, a strategically placed and articulated call to action is the centerpiece of a sales-optimized article.

For an article to function as a complete sales funnel, it has to promote the value of the product at hand and engage the reader in a way that removes any reluctance to actually make a purchase. In any case, an article is a narrative that informs and invites the reader into the benefits of what your business is selling–in a sense, it helps them picture themselves using it. Turning this appeal into the act of a purchase is where it gets tricky–the elements of a sales funnel have to seamlessly integrate into the actual article itself.

The call to action is the pivotal point where the reader converts from engagement to taking action. By this point, they have to have minimal doubt in their mind that they need and will benefit from the product at hand. The power of the call to action is simple–it turns an article from an informative piece to something that directly causes action. Infusing articles themselves with the structure of a sales funnel brings about the opportunity to capitalize on content as a powerful tool for conversion.

VerbLab specializes in sales-oriented written content. We craft engaging articles that double as sales funnels through a combination of quality writing and underlying sales funnel structure which includes an integrated call to action. VerbLab knows the importance of robust sales funnels and how to seamlessly infuse them into the individually crafted content we create.